Moe Saad
Your Design Genie

About

Direct yet conceptual. Provocative and engaging. Design & illustration for brands, publications, and people.

Live from the stage/my workspace

Live from the stage/my workspace

 

Moe Saad

I graduated Honours from Geography and Environmental Management at the University of Waterloo with a huge focus in Urban Design. This might come as surprise after visiting my site since you mainly see illustrations, UI and UX elements, branding and other components.

I double-majored in Illustration and Communication Arts at the Hugo Design Institute. After interning for famed graphic artist Veruca Mafnas, I went on to design at ad agency Showcase, where I worked for nearly three years.

I balanced my day job with personal creative work, like collage and woodblock printing, which garnered attention from a few indie publishers. Eventually, I got offers from more established magazines, so I decided to design for Showcase on a freelance basis. This allowed me to work on other cool projects, from emerging brands to current events.

My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.

For me, controversy isn’t about instigation, but rather, a way to arrest your audience. It’s a way to plant a little bit of desire in their hearts; a yearning to turn the page and learn more about your idea. Ultimately, it’s about creating memorable images.